TED BAKER
We previously shot the eCommerce imagery for Ted Baker’s menswear collection. With the reintroduction of familiar model shots, we created a smooth run of imagery to accurately represent and compliment the product, and maximized sales. With an image run including invisible mannequins or stylized flat shots depending on product type, details shots and on-body shots, the emphasis was on premium images, with consistent, accurate, rich colour that convey the product quality to the consumer.